Culture molds all forms of social interaction. It is the groundwork on which communication is built and offers communicators of the same background direction and security through a shared frame of reference.

Ferenz believes that cultural differences cannot be ignored. In order to be successful, any cross-border activity has to rely on solid understanding of the wide array of local beliefs, perspectives, motivations and interests that affect your venture. It is our mission to contribute to that understanding and bridge the divides of culture.